Open in app

Sign In

Write

Sign In

Fiona Brook
Fiona Brook

14 Followers

Home

About

Oct 12, 2021

The content approval triangle: a mental model for stakeholder management

After lots of user research, validation and more than a few edits, now it’s just stakeholder sign off and you can get that content up on your website. Then sign off doesn’t go smoothly. It’s circular and frustrating. You’re intimately aware of the needs of your users and why they…

Content Design

5 min read

The content approval triangle: a mental model for stakeholder management
The content approval triangle: a mental model for stakeholder management
Content Design

5 min read


Jul 6, 2021

The body content: why words and writers matter in business

How do you think about content in your organisation? A product to be designed, created, packed and shipped (or ‘pushed live’)? Is it a tool, a means to the end of converting leads into customers? I think of content as the living, breathing part of organisations with an uncanny tonsil-like…

Content Strategy

3 min read

Content Strategy

3 min read


Jun 16, 2021

What’s a sustainable content strategy and why do you need one?

If your organisation is like most organisations, content forms the backbone of almost everything you do. At some point, you’ve probably picked up the idea that the more content you publish, the better from marketing calendars to think pieces and whitepapers. …

Content Strategy

3 min read

Content Strategy

3 min read

Fiona Brook

Fiona Brook

14 Followers

Interested in people, content design and building a better, more sustainable digital world.

Following
  • 艾莉在路上 | Ellie On The Way

    艾莉在路上 | Ellie On The Way

  • Mia Blume

    Mia Blume

  • Network for Business Sustainability

    Network for Business Sustainability

  • Dave Pell

    Dave Pell

  • Sara Wachter-Boettcher

    Sara Wachter-Boettcher

See all (94)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech